Pacific Place
CNY Campaign 2021.

 

Art Direction / Visual Identity / Copy Management / Premium Design / Package Design

To develop visual identity for the shopping mall’s campaign ”Onwards and Upwards” for Chinese New Year 2021.

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In celebration of this joyous occasion, we’re brought one of our favourite New Year’s blessings to life! Explore festive gardens that feature golden moon gates, colourful clouds and stepped walls.

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All designed to inspire you to strive onwards and upwards.

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Onwards and Upwards

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Pacific Place CNY 2019